Dennis Schooley
Soon you will be able to shop and pay your bills through your TV remote control. Online shopping behemoth Paypal has partnered with FourthWall Media and Canoe Ventures to roll out TV shopping or T-Commerce.
First glimpsed at the Paypal X Innovation conference in October, the TV Buy Button allows viewers to access digital wallets to instantly buy stuff they see on television.
“We at PayPal believe that the wallet should live and will live ‘in the cloud,’” wrote Osama Bedier, vice president of platform, mobile and new ventures at Paypal in the company’s blog.
Bedier said increasingly enabling the television to have access to the Internet will pave new ways with which companies can sell to users directly. An example would be a husband watching TV and seeing a popular TV host wearing a pretty dress or a piece of jewelry that he though would be a perfect gift for his wife. With a few clicks on the remote control, the viewer can instantly purchase the item through his Paypal account.
The TV Buy Button is part of the bigger picture of TV application developer FourthWall’s enhance binary interchange format (EBIF) platform. EBIF applications and widgets, designed to promote an advanced interactive TV viewing experience, have existing cable TV customers like Comcast, Charter Communications, and Time Warner Cable, as well as major set-top box vendors.
Paypal’s TV Buy Button will work through set-top boxes and existing remote controls equipped with EBIF.
First glimpsed at the Paypal X Innovation conference in October, the TV Buy Button allows viewers to access digital wallets to instantly buy stuff they see on television.
“We at PayPal believe that the wallet should live and will live ‘in the cloud,’” wrote Osama Bedier, vice president of platform, mobile and new ventures at Paypal in the company’s blog.
Bedier said increasingly enabling the television to have access to the Internet will pave new ways with which companies can sell to users directly. An example would be a husband watching TV and seeing a popular TV host wearing a pretty dress or a piece of jewelry that he though would be a perfect gift for his wife. With a few clicks on the remote control, the viewer can instantly purchase the item through his Paypal account.
The TV Buy Button is part of the bigger picture of TV application developer FourthWall’s enhance binary interchange format (EBIF) platform. EBIF applications and widgets, designed to promote an advanced interactive TV viewing experience, have existing cable TV customers like Comcast, Charter Communications, and Time Warner Cable, as well as major set-top box vendors.
Paypal’s TV Buy Button will work through set-top boxes and existing remote controls equipped with EBIF.
